Secure Path CEO Alan Haft states, "With cable retransmission royalty processing mandates already in place in France and Spain, and additional territories following suit, we are seeing a rapid increase in registration activity in both catalog and newly produced content. At the same time, multinational media companies are recognizing the need for a global content identification standard in order to audit and track the distribution of their media content, so it's no surprise we are starting to see so many companies coming to the table to begin registering their audiovisual assets."

Under the terms of the agreement, NBCU will save at least 30% from standard ISAN registration pricing.

Haft continues, "In order for the ISAN standard to be globally accepted, we have to make sure the registration process is both efficient and cost effective. Although the market for registration is far beyond its infancy, we still have to recognize the need to work with companies to help minimize the costs of adopting this very important standard."

In addition to the code registration agreement, Secure Path also provides NBCU with its proprietary MediaDNS(TM) metadata services platform that enables firms to not only register their content, but also to transform it into many different formats across multiple distribution channels.

"Our goal is to not only make the registration process simple and cost effective, but also to provide a company with a simple-to-use registration platform that also enables them to distribute their data in multiple formats. MediaDNS(TM) has proven to be very useful in helping us and our clients achieve this fundamental goal," states Haft.

Secure Path provides standards-based audiovisual asset registration and data management solutions in North America, with a client list including NBCU, CBS, Microsoft, all MPAA studios and the majority of major content creators in North America. The company is the primary Registration Agency for the International Standard Audiovisual Number (ISAN) in North America and the exclusive global Licensing Agency providing commercial access to the ISAN database. ISAN is the ISO (International Standards Organization) standard for identifying audiovisual works, including film, television, online and mobile content across all formats and platforms. Secure Path's MediaDNS(TM) technology provides a fundamental service to the entertainment industry that streamlines content identification and the management of data across the digital media landscape.

About Secure Path Technology Inc. (SPHT.OB)

Founded in Los Angeles in 2005, Secure Path provides asset registration and data management solutions across the digital media supply chain. The company is one of 18 worldwide ISAN Registration Agencies and the exclusive global ISAN License Agency, and the only standards-based content identification and metadata services company serving the audiovisual industry in North America. For more information visit: http://www.secpath.com.

Copyright (C) 2010 Secure Path Technology Inc.. All rights reserved. Secure Path, MediaDNS and their respective taglines are either trademarks or registered trademarks of Secure Path Technology Inc. in the United States and/or other countries. All other trademarks used are owned by their respective owners.